Cookie Policy Alexoo Ltd
Cookie Policy of Alexoo Srl
Last updated: [Insert date]
1. What are Cookies?
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They are used to ensure the proper functioning of the site, customize content, improve performance, and, in some cases, show you targeted advertisements.
In addition to traditional cookies, we use similar technologies such as tracking pixels and tags, in accordance with European regulations and Google Consent Mode v2.
2. Types of Cookies Used
a) Essential (Technical) Cookies
Necessary for the proper functioning of the site. They enable basic functionalities such as cart management, user authentication, and site security.
html- Legal basis: Legitimate interest
- Duration: Session or persistent cookies for up to 12 months
b) Performance Cookies (Analytics)
They collect aggregated data to analyze site usage and improve performance.
- Tools used: Google Analytics (with IP anonymized via Google Consent Mode)
- Legal basis: Consent
- Duration: Up to 24 months
c) Functionality Cookies
They allow remembering user preferences, such as language or customized settings.
- Legal basis: Consent
- Duration: Up to 12 months
d) Marketing and Profiling Cookies
They track your activity to create interest profiles and show you personalized ads on this and other sites.
- Tools used: Google Ads, Facebook Pixel, Google Tag Manager (with Google Consent Mode v2)
- Legal basis: Explicit consent
- Duration: Up to 12 months
3.List of Cookies Used
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Browsing statistics | 24 months | Analytics |
| _gid | Google Analytics | Page tracking | 24 hours | Analytics |
| fr | Personalized advertising | 90 days | Marketing | |
| cart | Alexoo.it | Shopping cart management | Session | Essential | html
| consent_mode | Consent preference management | 12 months | Technical |
4. Google Consent Mode v2
We use Google Consent Mode v2 to adjust the behavior of tools such as Google Ads and Google Analytics based on the consent provided by the user.
- If you consent: cookies are activated normally.
- If you refuse: data is collected in an aggregated and anonymized form for basic functions.
5. Consent Management
You can manage or modify your consent at any time:
- Through the banner displayed on your first visit.
- By clicking on “Manage Preferences” in the footer of the site.
- By changing your browser settings.
Browser Management:
6. Transfer of Data Outside the EU
Some data may be transferred to countries outside the European Economic Area, such as the United States. In these cases:
- Adopted safeguards: Standard Contractual Clauses (SCC) and other appropriate technical and organizational measures.
- Involved third parties: Google, Meta Platforms (Facebook), Shopify.
7.User Rights (GDPR)
You have the right to:
- Access your personal data;
- Request the rectification or deletion of data;
- Limit or object to the processing of data;
- Withdraw consent at any time.
To exercise your rights, contact us: 📧 [Insert privacy email, e.g. privacy@alexoo.it]
8. Data Controller
Alexoo Srl
📍 Via Ponte della Persica 159, 80053 Castellammare di Stabia (NA)
P.IVA: 06973701219
📧 [Insert privacy email]
9. Changes to the Cookie Policy
Alexoo Srl reserves the right to update this Cookie Policy at any time.Any changes will be published on this page and, if significant, consent will be requested again.
